Imtiaz sells out $544.5m RAW District Project on launch day

Imtiaz Developments sold out RAW District, a $544.6m (AED2bn) mixed-use project on Sheikh Zayed Road, on its official launch day, according to company material published on June 22.

Imtiaz first disclosed the site in March after acquiring a strategic Downtown Jebel Ali plot for the same development value. Company updates place handover in Q1 2029.

Dubai market data gave the launch strong backing. Dubai Land Department recorded $68.6bn (AED252bn) in Q1 2026 transactions, up 31 per cent year on year, across 60,303 real estate transactions.

Investments reached $47.1bn (AED173bn), while foreign investment climbed to $40.4bn (AED148.35bn). Investor count rose to 48,448, including 29,312 new investors.

Scheme packs homes, offices and wellness into one address

RAW District combines serviced residences, offices, co-working space, wellness, dining and creative venues in one project.

Imtiaz records the launch as one of the strongest responses this year to a mixed-use concept built around living and working in the same address.

Company material says regional and international investors, entrepreneurs, creatives and end users drove demand on launch day as buyers searched for a more flexible format for daily life.

Architecture sits at the centre of the pitch. Imtiaz says four interconnected buildings will rise around a central public courtyard.

Sky bridges, terraces, social plazas and integrated wellness areas will link the blocks. In-house concepts will include Raw Stay for serviced living, Raw Theory for performance and recovery, Distrikt Table for food and beverage, 6 AM Coffee Club, The Design Lab, The Studio and Raw Station for co-working.

Masih Imtiaz, CEO of Imtiaz Developments, says RAW District was “never designed as a traditional development”.

He describes a project built around culture, movement, creativity and connection rather than a standard tower formula.

Imtiaz also introduced special and flexible payment plans for the UAE’s first line of defence across RAW District and its wider portfolio, according to the company release.

Jebel Ali corridor keeps drawing developers and buyers

Location remains a major part of the commercial case. Imtiaz’s March land announcement placed the project in Downtown Jebel Ali, near Palm Jebel Ali and Al Maktoum International Airport.

June launch material tied RAW District to the wider corridor around Expo City, Palm Jebel Ali and the airport, three districts developers continue to watch as Dubai extends growth along Sheikh Zayed Road and deeper into the emirate’s southern belt.

Dubai Land Department figures support that expansion story. Luxury real estate investments reached $23.9bn (AED87.71bn) in Q1, up 26 per cent.

Women completed 15,540 investments worth $8.7bn (AED32bn). Foreign investment also advanced 26 per cent in value.

Those numbers explain why a launch-day sell-out can still occur at a $544.6m (AED2bn) scale when developers put product into districts with transport, airport and logistics adjacency.

RAW District also gives Imtiaz a sharper position in Dubai’s mixed-use segment. Company updates show the developer already active across Dubai Islands, Meydan, Dubailand and other strategic locations.

Earlier 2026 disclosures also pointed to more than 15 projects valued above $1.63bn (AED6bn) on Dubai Islands alone, showing the group has kept building inventory across multiple growth corridors rather than relying on a single cluster.

RAW brand heads overseas after Dubai launch

Imtiaz says more projects under the RAW District identity are already in planning, with London, Miami and Madrid on its expansion list.

Company figures show more than 40 projects, over 2,000 delivered homes and total development value above $2.72bn (AED10bn).

RAW District gives the developer a larger statement scheme on Sheikh Zayed Road and adds another data point to Dubai’s 2026 launch cycle, where capital continues to favour projects with clear location logic, strong amenity density and long-range corridor exposure.

And RAW District 2 is coming soon; potential investors/buyers should keep a lookout for the announcement.